It turned out that solving that problem was not an easy task, and it took a lot of hard work and sacrifice, but Vu, Martin, and Petr were persistent, and quitting was not an option.Īfter a whole year of hard work, going through a lot of trials and errors, finally, in 2014, Avocode was ready to see the light of day. He started brainstorming for ideas on how to make things easier for him and his colleagues, thus rendering their work more effective. However, Martin and Petr were not that skilled in Photoshop, so Vu had to manually write down all of the values he used in the design’s layer style, so they wouldn't have to do it themselves. So each of the developers had to open up the file using their own license for Photoshop to get all the assets they needed to start coding. Every time he finished a design, he would send the photoshop file to the developers- Martin and Petr. While working as a designer and collaborating with developers, Vu encountered many problems that were challenging to him. Operating under their new brand name - “Source”, they continued creating more successful plugins. The three of them earned a lot of money and acknowledgment thanks to their invention. They built a photoshop plugin called CSS Hat, which became world-famous. But then they met Martin and started working on another, even more, exciting project. Vu and Petr were working together in a digital agency, planning to apply to the Prague start-up weekend with a revolutionary clock as their invention. In 2012, the individual paths of Vu, Martin, and Petr intertwined and they ended up working together. However, Vu decided to follow his heart, always going through life following his simple motto - “think differently”. His decision to leave college triggered a lot of backlash from his family, mainly because in the Vietnamese culture, having a higher education was seen as quite an achievement and yielded admiration. Vu Hoang Anh eventually decided to drop out of college, directing all of his focus on projects. That journey was short-lived, as only after one year, he dropped out to follow his true calling. After graduating from high school, Martin decided to pursue a different career and moved to Prague to study at the University of Economics. Enrolling in a high school that was more on the IT side followed as the logical choice for Martin. Much like his later-to-be colleagues, he too was interested in computers and technology from a very young age. Martin Duris, the COO of the company, was born in the small town of Poprad, Slovakia. This passion only grew in high school which led him to enroll in university to seek a degree in informational technologies. He had an affinity for technology, and he loved spending time on his computer. Petr Brzek, the Chief Product Officer of Avocode, was also born in Prague. The passion for design followed him into high school which eventually led him to the pursuit of a university degree in design. He showed interest in creating and building things, even at a young age. But even as a young boy, he was very persistent and determined to succeed in life. As part of the small Vietnamese minority in the Czech Republic, things haven’t always been easy for him. Vu Hoang Anh, the CEO of the company, is a Prague-born Vietnamese. What began as an idea between colleagues, gradually led to the invention of a helpful tool for everyone within the industry. To tackle this issue, three young people, led by designer Vu Hoang Anh and developers Petr Brzek and Martin Duris, decided to solve the issue by combining their wits into one product called Avocode. And most of the time, it’s just the nature of the work that makes that collaboration difficult - both in execution and communication. Oftentimes, this collaboration brings a lot of problems, like a lot of manual work for both sides of the puzzle. As such, both require tight collaboration in getting things done. Designers and developers are two parts of the business puzzle.
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